Surron Canada Partners With Canadian Superbike Championship

Surron Canada/DIAN Motors Inc. and the Bridgestone Canadian Superbike Championship are excited to announce their series partnership and the all-new Electric Rider Award, with the prize of a 2023 Light Bee X electric bike.

As well as becoming an official Bridgestone CSBK partner and providing the official staff pit vehicle of the series, Surron’s season-long award will be given to the amateur rider with the highest percentage of fastest laps across their respective classes, and is open to riders of any of CSBK’s four amateur national classes. 

Given the different number of races in each category, the number of fastest laps will be converted to a percentage based on those classes total number of races, not the number of races each rider chooses to participate in. The Amateur Superbike and Sport Bike classes will race seven times in 2023, while the Amateur Lightweight and Lightweight Pro/Am classes will have ten races. 

The new award and their series partnership is part of many new efforts for Surron to introduce their highly popular and efficient electric machines into the Bridgestone CSBK paddock and beyond. 

“The Light Bee X has proven to be popular with racers of all kinds for training and just pure fun,” explains Graeme Jones, director of marketing at Surron Canada. “Current champ Ben Young is a Surron owner, and we’re looking forward to exposing the brand to the broader racing community through our partnership with CSBK and the Electric Rider Award.”

Surron has quickly grown into one of the world’s most successful electric bike companies after creating a global frenzy with the Light Bee X, an electric dirt bike/MTB hybrid. Surron Canada is operated by Ottawa-based DIAN Motors Inc., the exclusive authorized Surron distributor in Canada.

The Electric Rider Award will be one of the few available to riders of multiple classes, and will help showcase the fastest amateur talents on their path to becoming a pro. Eligible riders will be required to start at least three races across the season, which can be tallied up across any round. 

Top candidates for the prize in 2023 include AIM Insurance Amateur Superbike champion Julien Lafortune, former lightweight star Andrew Cooney and incoming Lightweight rookie Vincent Lalande.

A 2023 Light Bee X will be awarded at the final round at Shannonville Motorsport Park in September, one of many separate trophies available to the Bridgestone Canadian Superbike Championship paddock in 2023.

Surron Canada will be the official CSBK staff bike supplier, a coveted role previously held by the likes of BMW Motorrad Canada and Honda Canada. Additional initiatives involving the MiniSBK series are also a part of an exciting 2023 season partnership.

More information on Surron Canada and their line of products can be found on their official website at https://www.surron.ca.