Surron Canada at The Motorcycle Shows

For the first time in 3 years, Canadian motorcycle enthusiasts were able to attend the country’s “official” motorcycle shows. Only two of the usual six shows were held this year as we all return to normalcy after the COVID-19 pandemic, but the turnout and the positive energy at the Toronto and Montreal Motorcycle Shows proved that Canadian riders were more than ready to welcome back the annual moto show tour.

An estimated 50,000 visitors flocked to the shows on back-to-back weekends in February, which is why it was so important for Surron Canada to make a splash this year. Still very new to the motorcycle industry (especially in Canada), it was a crucial opportunity to introduce the community to the Surron brand and its unique flavour of two-wheeled electric machinery.

The public reception to the Surron lineup exceeded all expectations. With an open and inviting booth space, customers were able to walk in, sit on bikes and ask staff about the Light Bee X, Ultra Bee and Storm Bee models. The presence of electric bikes was small both in Toronto and Montreal, giving Surron the chance to shine as a leader in the EV motorcycle category.

Surron also participated in The Outdoor Adventure Show’s 4-city tour, which commenced in Toronto and wraps up in Montreal on March 25-26. Our dealers are also participating in various other shows from BC to Nova Scotia leading up to the start of the Canadian riding season. Be sure to follow our social media accounts to find out about demo rides and races this spring and summer.

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